noun

definition

Willingness of action especially in behavior.

definition

The action of motivating.

definition

Something which motivates.

definition

An incentive or reason for doing something.

definition

A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.

example

The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.

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